![]() While these changes have helped people navigate the internet with more confidence, secure in the knowledge that their browsing data is now in their control they’ve hamstrung marketing technology providers like Facebook and Google in their ability to build out audiences and target their advertising, because of the same limitations imposed. We’ve chosen two trends that we believe are very pertinent to the play of global marketing commerce and are key to ensuring the longevity of a business beyond the next 12 months.įor consumers, the implementation of global digital privacy regulations is a reason for celebration – but for marketers, it has somewhat sent the industry back to the 1990s. ![]() With our vistas set on 2022, things are changing and whilst some of these changes are great for consumers, there are tough decisions that businesses and marketers will have to make to ensure the longevity and relevance of their brands for the future.
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